Today, the effectiveness of email marketing campaigns is no longer to be proven. Whether you are an entrepreneur, a freelancer, or a marketing director of a multinational or a start-up, you will have to choose among all the platforms so that each newsletter hits your target. Mailchimp and ...
How to Choose a fast WordPress Theme in 2023: Guide + Comparison (with detailed test)
Since I've been talking about WordPress site performance and speed optimization around here, I've often been asked if I know good, fast WordPress themes with quality code that doesn't load tons of useless JS and CSS slowing down the site. I have to say that I never knew what to answer... All the ...
WP image compressor plugins: Ewwww VS shortpixel VS smushit VS others
One of the key points to improve the loading speed and the Core Web Vitals of a WP site is the image optimization. Indeed, most of the data downloaded by the browsers of Internet users are actually images. It is therefore very important to optimize this type of file as much as possible. I have ...
Introduction to email marketing and newsletter tools for WordPress
Newsletters or more generally emailing sometimes have this image a little "old-fashioned" and outdated... And yet I promise you that good old emails are far from being dead! They might even come back very strongly in the next few years (it's not me who says so, it's Pat Flynn ;) ). On the other ...
All you need to know about big images handling in WordPress 5.3
Images account for more than 50% of the volume of data that passes between the browsers of people surfing the web and the servers that host websites. If images are not optimized or poorly implemented on a website, they can slow down page load time enormously! This is why it is very important to ...
Why and how to have responsive images on your WordPress site
With all the types and sizes of screens that now exist on our smartphones and computers, the topic of image optimization of a website has become quite complicated. In my last article I explained you how you could compress your images to reduce their weight while keeping a beautiful quality (you will ...
How to compress your images to improve the speed of your wordpress site
In general, a website contains a lot of images (Imagine that in 2019, images represent about 50% of the bandwidth on the web) and you may have read or heard that it is good practice to optimize the images on your site. But in concrete terms, why should you make the effort to reduce the size of your ...
Keyword research tool: long tail pro review
Our Novo-Media blog is brand new and in the coming months we will share with you many articles on topics such as social medias, web development but also our favorite: Organic Search. To start this series of articles about SEO we wanted first of all to introduce you a tool to search for keywords that ...
2019 Guide to Image Sizes for Content Sharing on Social medias
Producing good content on your website and blog is essential for a company or blog. Overall, we distinguish 5 sources of traffic for a website: Natural search (SEO) Paid search (SEM) Newsletter Direct traffic and referral Social Medias Over the months we will discuss all ...
How to write an effective newsletter?
A true communication tool with an informative purpose, the newsletter still has a bright future ahead of it. However, it is not about writing and sending a message to your contact list. The goal is still to have your email opened, read and clicked by your contacts. To avoid that sadly falling into ...
Thirsty Affiliates review: the best WordPress plugin to manage and track your affiliate links
Since we started blogging on our travel blog or this tech blog, affiliate marketing has always been our favorite way to make money from our content. If you've just come across this blog post you probably know what affiliate marketing is. So I'm going to skip the basics (maybe one day we'll create a ...
How to write an ebook and sell it online: our complete guide
You want to create your first ebook and you don't know where to start? Are you wondering about the format, the layout, the sales platform or how to price and promote your digital product? Then don't move, you're in the right place! On our travel blog novo-monde we have published 3 ebooks over the ...