Today, the effectiveness of email marketing campaigns is no longer to be proven. Whether you are an entrepreneur, a freelancer, or a marketing director of a multinational or a start-up, you will have to choose among all the platforms so that each newsletter hits your target. Mailchimp and ...
How to write an effective newsletter?
A true communication tool with an informative purpose, the newsletter still has a bright future ahead of it. However, it is not about writing and sending a message to your contact list. The goal is still to have your email opened, read and clicked by your contacts. To avoid that sadly falling into ...
The best WordPress plugins that we install on most of our WP sites
As you may have noticed, there are a lot of WordPress plugins available (more than 58'000 at the end of 2020 to be exact). This abundance of plugins is of course the strength but also the weakness of the WordPress CMS. On the one hand, if you are looking for a feature for your WP site, there is ...
Introduction to email marketing and newsletter tools for WordPress
Newsletters or more generally emailing sometimes have this image a little "old-fashioned" and outdated... And yet I promise you that good old emails are far from being dead! They might even come back very strongly in the next few years (it's not me who says so, it's Pat Flynn ;) ). On the other ...