Creating quality content is the basis of a good communication strategy. Nevertheless, there are a few tips that can help you boost your presence on the web. On this page you will find all of our blog articles related to digital marketing and communication.

How to write an effective newsletter?

A true communication tool with an informative purpose, the newsletter still has a bright future ahead of it. However, it is not about writing and sending a message to your contact list. The goal is still to have your email opened, read and clicked by your contacts. To avoid that sadly falling into ...

Mailchimp vs. Sendinblue: which is the best email marketing tool in 2023?

Today, the effectiveness of email marketing campaigns is no longer to be proven. Whether you are an entrepreneur, a freelancer, or a marketing director of a multinational or a start-up, you will have to choose among all the platforms so that each newsletter hits your target. Mailchimp and ...

Layout and Design: create your PDF ebook with Canva

In 2013 we released our very first ebook "How to prepare your round the world trip" and at that time we had opted for Word to realize the layout. I might as well explain to you that on many aspects the rendering was quite "hazardous" (you will find screenshots of this old version in this article ...

Canva Pro Vs Canva free: our review

Today I wanted to talk to you about a tool that we have been using very actively for more than 4 years now to create all our visual creations for the blog (but not only). For almost 2 years I became familiar with the Canva tool in its free version and in 2018 I decided to switch to Pro by paying a ...